Hey I’m Maya, A Design Lead & Consultant

I help teams plan, build & communicate products to potential audiences  effectively. 

Together we define & create your new engaging digital assets, driven by positive impact.

With 20 years of integrated experience as a design leader, design lecturer & content manager in leading institutes & organizations. 
iMDSoft Digital brand & web designTeva Finance Digital brand & web platformScopioDigital brand & web designRoojoom | CampfireFEED Widget designIdentiqProduct & UXRoojoomProduct designiMDSoft Digital brand & web designTeva Finance Digital brand & web platformScopioDigital brand & web designRoojoom | CampfireFEED Widget – Product designIdentiqProduct & UX
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What I Do

UX & UI DESIGN LEADER

I’ll guide your team through the entire design process: discovery, strategy, ideation, planning, designing, prototyping, user testing, production, and launch.

DESIGN STRATEGY

Facilitating the project’s discovery stage, defining strategic approaches, and planning product development. Building strong and effective foundations to kick off design development for products and marketing assets.

BRAND IMPLEMENTATION​

Expanding your brand assets by implementing your brand spirit and language through the design of user experiences and interfaces across various relevant digital platforms and mediums.

DESIGN SPRINTS & WORKSHOPS

Facilitating customized sprint design workshops tailored to your project and team’s needs. These workshops are collaborative formats that help focus and accelerate design processes. They align all team members with unified goals, milestones, and strategic foundations. In just a few engaging hours, we can effectively develop user experiences, key user flows, brand strategy, and brand language

TEAM TRAININGS & MENTORING

mproving your design process and teamwork by creating workflows and work templates, providing access to design resources and tools, and helping you define and manage your design processes. These improvements give you and your team the capability to independently maintain ongoing marketing design content and update digital platforms.

INSTRUCTIONAL DESIGN

Systematic design of instructional specifications through analysis of learning needs and goals. Development of easy-to-use experiences and systems, including:

Instructional materials, activities, digital learning formats, educational and training programs, system interfaces, dashboards, and infographics.

Tools I Use

Mural Whiteboard
Mural Whiteboard
Figma
Figma
Chat GPT
Chat GPT
Adobe XD
Adobe XD
Word Press
Word Press
Lottie
Lottie
Enlight Apps
Enlight Apps
Enlight Apps
Enlight Apps
Adobe Illustrator
Adobe Illustrator
Adobe Acrobat
Adobe Acrobat
MidJourney
MidJourney
Adobe Photoshop
Adobe Photoshop
G suite
G suite
Wix
Wix
Zoom
Zoom
I movie
I movie
Mail Chimp
Mail Chimp
Shopify
Shopify
Claude
Claude

About Me

I have been working in the field of visual design for 20 years, helping teams communicate their products and reach their market more effectively with a rich, diverse & constantly updated design tool box. 

As part of this journey I have been managing projects and visual content  in the fields of design and innovation at leading organizations and academic institutes.

Parallel to my design skills & services I am facilitating and mentoring design courses and hands-on workshops for over 15 years at leading design academic institutes and in the private tech sector. 

As a UX/UI specialist, my approach is collaborative and impact-driven.

I work closely with teams to define and create engaging digital experiences that not only resonate with users but also achieve critical business goals.

My expertise spans the entire design process, fromdiscovery and strategy, planning, designing, production, quality assurance and launch.

My core competencies include design strategy, UX/UI design, digitalbrand implementation and facilitating design sprints and workshops. 

Throughout my career, I’ve managed visual content for leading organizations and academic institutions, and I have facilitated design courses and workshops in both academic and private tech sectors, keeping my skills sharp and up-to-date with the latest tools, trends and best practices 

With my diverse background in visual design and design education, I bring my unique perspective to every design challenge. 

I’d welcome the opportunity to discuss how my experience can help drive your design initiatives forward .

I am always happy to meet new people, study new products and join the ride bringing in my experience, design tools and perspective. 

We’ll Take It Step by Step

Trust the process

#1
Brief, discovery & research

#2
Design strategy & ideation

#3
Architecture & design

#4
Production & implementation